OMEGA opened the Planet replica OMEGA exhibition in Shanghai, China. In relation to this, a grand opening party was held at the Power Station of Art in Shanghai on the evening of April 26 (Friday). On behalf of the Korean watch media, the Time Forum was invited to the site.
On the way to the entrance of the Museum of Contemporary Art, tens of thousands of tiny LED lights were installed along with several incense candles that gently flicker like stars in the night sky. I did. The extra-large placard hanging on the outer wall of the building and the flag installed at intervals in front of the entrance were filled with white print on the red background, the symbol of the OMEGA brand, to capture the attention of visitors.
On the wall at the entrance leading to the event hall in the building, a large sheet poster introducing the Planet OMEGA exhibition could be seen, and on the other side there was a photo wall where you could take pictures.
In addition to an open bar, various experience booths were provided inside the venue to entertain guests.
A very special guest was invited to celebrate the world’s first Planet Omega exhibition in Shanghai, China. Eddie, a young actor from England, swept major acting awards around the world, including the Academy Award for Best Actor in the following year for his 2014 film ‘The Theory of Everything’, and received the Order of the British Empire (OBE) in 2016. Eddie Redmayne made the event even more special. He has gained a lot of fans in Korea through the movies ‘Les Miserables’ and ‘The Danish Girl’ and the fantasy movie ‘Fantastic Beasts’ series based on JK Rowling’s novel. There is.
OMEGA President and CEO Raynald Aeschlimann took to the stage to welcome Eddie Redmayne and express his pride in the new exhibition: “I have always explained that OMEGA is a brand that truly inspires. Planet OMEGA is an exhibition that shows you why. And I think that you will be able to see the special impact of OMEGA replica watches.”
OMEGA Ambassador Eddie Redmayne said: “I have been impressed with the diversity of the brand in my four years with OMEGA. OMEGA’s unique style, reliability and precision make a significant impact around the world. “It’s amazing to be able to see all of this in one place through the exhibition. As an actor who loves stories, I think this Planet OMEGA exhibition is a great opportunity to enjoy OMEGA’s diverse and special stories.”
OMEGA’s launch of this year’s Planet OMEGA exhibit may have something to do with two historic anniversaries. This is because 2019 marks the 125th anniversary of the birth of the OMEGA name and the 50th anniversary of the human moon landing, the foundation of OMEGA’s iconic collection.
Earlier this year, OMEGA held a grand press event to celebrate the 125th anniversary of the historic 19-Renew Caliber that first used the name ‘Omega’ in Biel, Switzerland, where OMEGA’s headquarters and museum are located. And through the classic de Ville line, the De Ville Trésor 125th Anniversary Edition with a red enamel dial and an in-house manual master chronometer caliber 8929 was introduced.
Meanwhile, this year marks the 50th anniversary of the first human landing on the moon by NASA’s Apollo 11 manned spacecraft. On July 20, 1969, when Neil Armstrong, captain of Apollo 11 and Buzz Aldrin, pilot, lunar lander, took their historic first steps on the moon, the watch that we all know was the Omega Speedmaster.that is ‘Moonwatch’. To commemorate the 50th anniversary of the moon landing in a meaningful way, OMEGA also unveiled a limited edition to commemorate the 50th anniversary of the Apollo 11 Moonwatch, produced in a limited edition of only 1,014 pieces.
The Planet OMEGA exhibition, which started in Shanghai, China, has historically been closely related to OMEGA: Olympic Games & Sports, Space, Glamour, Precision, Ocean, etc. Core archives and historical pieces can be viewed together in 7 themes organized by the same legacy as James Bond.
In the center of the exhibition section, the most important moments in the brand’s history are densely packed with each timeline from 1848, when Louis Brandt founded the company to the present, 2019, along with a large globe depicting the Earth as a planet.
And, in each section stretching out in all directions, you can find an introduction to the exhibition theme and the popular models representing the collection. Each section of the exhibition is not very large, but thanks to the clear text and well-placed audiovisual material, it is easy to understand even for the general public without prior knowledge of OMEGA’s history or the background of the collection. I think that the purpose of OMEGA’s large-scale public open exhibition is to inform not only watch lovers, but also the wider public, the philosophy of the OMEGA brand and the value of its products.https://www.vipwatches.eu
The Planet Omega exhibition will start in Shanghai from April 27th to May 12th, followed by a tour in China, and will continue as a world tour over the next several years. I don’t know when it will be, but I expect to see the Planet Omega exhibition in Korea in the not too distant future.